Thousands of visitors flocked to Tamworth on Saturday to enjoy festive fun in the town and watch the Christmas lights switch-on.
More than 7,000 people came along to the event, which saw the town centre transformed into a festive wonderland, complete with live music, dance performances, fairground rides, face painting, a Christmas carol singalong and much more.
The climax of the day was the big switch-on, which this year was carried out by bauble design competition winners Zoe Wheeler and Jessie Davis, alongside Mayor of Tamworth, Cllr John Garner.
The focal point for all the excitement was the stage in St Editha’s Square, sponsored by Touch FM, which hosted performances by the choirs from Ashcroft Infants School, NRG street dance, Tamworth Pantomime Company, Tamworth Repertory Company, Stage It, TAMY, Tamworth Voices, Glen Chevannes, Amington Band and many more, as well as prize giveaways throughout the day.
The Community Café ran free arts and crafts activities in Middle Entry, there was a live Nativity – complete with donkey – under the Town Hall, St Editha’s Church was packed with decorated Christmas trees and the ever-popular walkabout characters mingled with the crowds. A funfair, face painters and treasure hunt added to the festive atmosphere.